The Dufort family has been in the coffee industry since the 1900’s. The “Jacques A. Dufort & Co.” was a very well respected name in the coffee/cocoa commodity market. It was mainly known for its green coffee exports towards European countries such as, France, Italy and Switzerland.  In 1970, Jacques Dufort decided to get into the roasted coffee business and purchased the first industrial coffee roasting company in Haiti from the Reinbold family.  Soon after, the Reinbold name was put aside and the REBO franchise was born. 

In 1974, REBO looked for new opportunities and began exporting towards the American market.  The Haitian green beans were roasted, packed in huge bags and sent overseas to be distributed.  At that time, REBO’s operations were split between Haiti and the United States, targeting the Haitian communities in Florida, Chicago and New-York.  However with time, these activities progressively ceased.  At this point, Jacques A. Dufort was able to concentrate more on the Haitian market promoting the brand to become the prominent name we know now.